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Session M Scores $35 Million

Updated on September 10, 2016

BOSTON -- SessionM, a mobile-first marketing automation and loyalty platform, announced that General Atlantic, a leading venture capital firm, has led a $35 million strategic growth investment round in the company. Salesforce Ventures also participated as a new investor, along with existing investors including Causeway Media Partners, Charles River Ventures, Highland Capital Partners and Kleiner Perkins Caufield & Byers.

SessionM serves as a technical bridge between a company s CRM database and its marketing stack. Its cloud-based SaaS platform gathers customer behaviors across all channels, appends the data to each individual s profile instantaneously and triggers personalized responses through a real-time rules engine. In 2016, SessionM has processed 1.5 billion consumer behaviors each month, associated them to more than 250 million profiles and delivered 1.2 billion personalized engagements, each in less than 50 milliseconds on average. The SessionM solution works with existing marketing technology, including Salesforce, while also serving as an upgrade over older legacy systems.

According to a Gartner report on the building blocks of CRM, published in July 2016, "Creating, maintaining and leveraging a single view of the customer is hard to achieve internally and the required capabilities are not provided by CRM vendors. Many solutions fail to consider the myriad of channels used by customers to interact with organizations &(and) struggle to apply relevant customer information and insight to deliver appropriate customer experiences and to drive cross-selling/upselling and improve customer retention."

"The objective of every CRM strategy is to improve customer loyalty. That requires transitioning beyond a static, list-based CRM to one that enables dynamic personalization as customers engage across various channels," said Lars Albright, co-founder and CEO of SessionM. "Our platform is built to enable customized customer interactions at scale. With General Atlantic's strong expertise in the marketing technology sector, we look forward to adding even more resources to our platform, acquiring more blue-chip customers and further expanding our global footprint."

Based in Boston with offices in NY, Chicago, San Francisco and London, Session M has over 140 employees and could double with the new investment.

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